top of page
Roc Nation
Day to Day Content & Social Manager
Cover Letter
August 18, 2025
Dear Roc Nation Hiring and Marketing Teams,
The Day-to-Day Content and Social Manager role is an excellent fit for me, and I, for this role in your team: I bring a unique perspective—both as a passionate fan and as a professional photographer, designer, and innovative content curator who has represented brands and teams at events, with deep roots from my earliest years of passion and profession. My experience aligns closely with the responsibilities outlined in this posting, and I’m genuinely excited about the opportunity to contribute to Roc Nation’s work and vision, with a breath of fresh, passionate, and earnest air as I bring the best of my experience and insight to this role. The heart of the work I do as a live music and editorial photographer stems from 1:1 work with artists, creative and digital teams, and managers to curate content that helps represent clients well from their earliest days to more established names.
Working with artists such as the Fray, Mitski, Grouplove, and brands such as A24, Prime Video, and Parker Thatch, I have worked with like-minded people who wish to build a platform that is not only genuinely engaging for branding goals, but also true to them blending in authenticity. Providing customized offerings based on what the client, event or experience need, I have provided photography and video assets for social media creations or for unique projects requiring more in-depth oversight—ensuring that every creation, every asset, is truly reflective of their brand and campaign objectives. I recognize and value the discretion needed when working with partners, tier one clients, and celebrity talent--I deeply love getting to work behind the scenes and alongside talent so that their outward image is as they want it to be, and in a way that allows for fans and aligned partners to connect in deep, impactful ways and simultaneously meet goals around sales, engagement and brand expansion.
The heart of the work I do as a live music and editorial photographer stems from 1:1 work with artists, creative and digital teams, and managers to curate content that helps represent clients well from their earliest days to more established names. Working with artists such as the Fray, Mitski, Grouplove, and brands such as A24, Prime Video, and Parker Thatch, I have worked with like-minded people who wish to build a platform that is not only genuinely engaging for branding goals, but also true to them blending in authenticity. Providing customized offerings based on what the client, event or experience need, I have provided photography and video assets for social media creations or for unique projects requiring more in-depth oversight—ensuring that every creation, every asset, is truly reflective of their brand and campaign objectives. I recognize and value the discretion needed when working with partners, tier one clients, and celebrity talent--I deeply love getting to work behind the scenes and alongside talent so that their outward image is as they want it to be, and in a way that allows for fans and aligned partners to connect in deep, impactful ways and simultaneously meet goals around sales, engagement and brand expansion.
Social Media curation and exploration has always been centered to who I am not only as a creative but also as person. From a young age in high school, I had one of my first experiences where I saw an emerging artist on their come up. Twenty One Pilots had just started their small venue tour, I was seeing their Vines and short-form content play into fan-run pages across several rising platforms such as Instagram, Twitter, and YouTube. I was able to see just how pivotal it was to have a strong platform that viewers could both easily access and connect deeply to. As I witnessed Twenty One Pilots sell out arenas and full tours in stadiums, grow with their label, Fueled by Ramen, creative team Reel Bear Media, and even more in their unique brand essence, I was inspired and cultivated relationships with fan page curators in real life getting my start building my own following on emerging platforms like Pinterest to build community amongst fan bases. I loved what was possible with well-curated social media. This inspired my study and pursuit of photography, graphic design, live music coverage, and connecting with artists.
In my undergrad career, I became President of our on-campus events and concerts production team, Mainstage. Seeing the need for social media curation, I stepped up into the role and was able to successfully start our social media and selling out our first program with Johnnyswim. We were able to create content and advertising through hyping up VIP packages, curating marketing strategy, and using analytics to optimize both engagement and funnels for future programming. In the three years serving on that team, and as President for two of them, I helped curate content from socials, to posters and promotional materials, always having a sense of emerging trends helping market and reach our team’s goals. We put on 70+ events/live performances in those three years, including formals, meet and greets, holiday-specific events, and hosted big-name artists such as Montell Fish, NEEDTOBREATHE, Johnnyswim, The Oh Hellos, and more.
During the Pandemic, I wanted to learn more about editing and how that pertained to fan-based social media pages. My goal was to interact with like-minded people, and have fun doing something new while the music industry was sorting out next moves. I started a Greta Van Fleet social page growing it to over 5k followers in a year’s time, creating one of their biggest TikTok fan-run pages at the time. Amassing 10k in two years, I started a polished campaign called 25 Days of Greta. In this series, I posted an edit every day over December until Christmas--interating and innovating early TikTok viral content with blends of video, photo, song, cuts, animation, graphics, and multilayered motion design. Gaining attention from their hometown, fan base, and internet personalities like Brittany Broski, this campaign had taken a life of its own and became a tradition for three years, surpassing a million views and sound uses. During this time, I had strengthened my abilities in on-brand copy and content I had written, produced, edited, and distributed myself.
I share these stories to outline the intricacy and passion I have behind the work I have done professionally -- for me, it’s all woven together. Professionally, I have worked both in the entertainment and music industry, as well as for organizations. In all roles, I work closely with artists, their management, and teams, and take the lead on social media management and content creation. I have helped lead campaigns and strategies that successfully met and exceeded expectations. In my marketing and social media roles as both Social Media Strategist and Visual Designer at Root Cause Collective, I developed and implemented social media campaigns that boosted engagement by 92% and increased follower counts by over 60% in just four months. Tasked with capturing, producing, and editing high-quality short and long-form video, photography, and graphic assets, we helped tailor our content to work firsthand with our high-profile clientele within our target industry--skills I directly take to my work in the music industry. Throughout these campaign cycles, I maintained a content calendar with accessible (ADA-compliant) content—from graphics and short-form video to newsletters and UI/UX elements—which reflected the brand’s mission and community-centered values, and infusing it with what made the crew and work there unique personally and professionally.
I see just how this position can be met with professionalism and still have a joyful impact. I bring my knowledge of all phases of superfan base building, to content curation, to fun, new projects custom to the artists I work with. From giving the utmost attention to detail in the creation, to getting to see everything distributed, and witnessing the real-time engagement from multiple channels, the whole impact of this role excites and inspires me to deliver my absolute best. It has been so special to get to see artists I love and support get the recognition they deserve--and it would mean a lot to get to do this with you as the Day to Day Content and Social Manager for your artists.
Warmly,
Jazmin Tuscani
bottom of page